By ADRIANA SANDOVAL | Dream Factory Productions—
Some people wonder why Starbucks marketing and advertising campaigns are so popular. Starbucks success is mainly marked by the way they convey their message—you know, how Starbucks is much more than just coffee.
Starbucks' success is based on their deep understanding of how to connect with their customers.
For Starbucks’ loyal clientèle, the coffee giant is an experience, where coffee time is a special time of the day when they can back away from all the hassle to share a moment with others, like the person behind you in line or the barista.
This Starbucks ad, for example, shows how a chain of sociable interactions are created around the need for a good cup of coffee—in this case the Starbucks instant coffee brand named Via. The people in the video are identified by the monikers on their coffee mugs instead of by their names. They’re the people behind the “World’s Best Mom,” “Best Friend Forever” and “I Hate Mondays” mugs. That person in the commercial is you, me, the copy-guy or the neighbor, and we love that.
The key to Starbucks’ success comes from their deep understanding of their customers and their buying behavior. They want people to see they can relate to who they are and what they do. From TV ads to social media marketing, Starbucks goes beyond a simple coffee transaction and how good their coffee tastes with bread, becoming one of the biggest and most innovative brands today.
So what does your coffee mug say? We’re curious to know. Join in the debate in the comment box below.
Dream Factory Productions can assist your company in planning and executing an advertising campaign on a local, regional, national or international level. From trade show materials to creative development and video production, we can help you promote your business efficiently and cost effectively. Contact us today for more information about our online marketing services.
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